The DrivethruRpg/RpgNow sale of 1001 Spells was a rousing success!
1001 Spells PDF was released to the public February 09,
2012, the same day as the release of the Hardcover via Cubicle Seven (which
eventually sold out). It has always been priced an $19.99 for the PDF and
$39.99 for the Hardcover. I have only ever discounted it previously during the
GM’s Day Sale, the Black Friday/Cyber Monday sales and recently at a one off Pathfinder Rpg sale at DrivethruRpg/RpgNow, and during those times
its usually discounted no more than 30% off.
After reading Steve Weick’s Blog post about Pricing for income, that discussed the $5.00 Ptolus
sale, I felt that once the Print on Demand 2nd Printing of 1001
Spells was ready it would be a good candidate for such a deep discount
steam-like sale. The timing of this
worked out really well as this was also the weekend we released not only the
updated Hardcover but also were able to sell the Hero Lab files through Wolf’s
Lair Development.
And though my push for that weekend meant I would not get to
take advantage of a “event” I felt strongly that 1001 Spells would still do
well and it did. But don’t take my word for it. Let’s look at 1001 Spells sales
numbers at DrivethruRpg
(Note this does not include our direct sales numbers, print
copies sold, Paizo.com or the d20pfsrd.com store sales numbers, nor does this
include the 101 Spell series numbers this product was a compilation of).
1001 Spells (PFRRG) PDF total sales at DrivethruRpg/Rpgnow prior to the mega-sale.
Copies Sold Gross
Sales Revenue Net Revenue
153 $2,416.47 $1,625.86
1001 Spells (PFRRG) PDF August 2012 sales at
DrivethruRpg/Rpgnow.
Copies Sold Gross
Sales Revenue Net Revenue
2 $39.98 $25.99
1001 Spells (PFRRG) PDF July 2nd to August 27th
2013 sales at DrivethruRpg/Rpgnow .
Copies Sold Gross
Sales Revenue Net Revenue
5 $99.95 $64.97
1001 Spells (PFRRG) PDF Mega sale at DrivethruRpg/Rpgnow
(08/28/13-09/01/13) .
Copies Sold Gross
Sales Revenue Net Revenue
425 $1,270.75 $825.99
What is also interesting is the number of copies sold of the
hardback book as well.
1001 Spells (PFRPG) Print on Demand Hardback B&W
Copies Sold Gross
Sales Revenue Net Revenue
12 $479.88 $212.86
I am also hearing good things from Wolf’s Lair development
and over a 100 copies of the Hero Lab file have been sold ($9.99 per copy).
Special Thanks to Steve, Scott, and Matt over at
DrivethruRpg for working with me to make this happen, as well as special thanks
to Marie Small and Dave Paul without whom I could not have ever created this
product. I would also like to thank Monte Cook who paved the way for this
success by having the guts to be the first guy to do a deep discount sale.
Finally I would like to thank all 590 customers who have
bought our product through DrivethruRpg/RpgNow (as well as the folks who bought
it other places).
Steven D. Russell
Rite Publishing
Congrats!
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