Illustration by Emma Lazauski
In The Company of Dragons Sales Numbers Day 4, 4:30pm EST
I am doing this because folks like +Fred Hicks have done this for me to let us have a peek behind what is really going on, and how we can do things better. Also thanks to Paizo for the Pathfinder Compatibility Licence.
A couple marketing and production notes about In The Company of Dragons, this has so far, been an exceptional seller for Rite Publishing and I expect, may become one of our best sellers.
We did a free and open play-test of the core race, archetype and racial paragon class for 6 months before releasing the final product. I want to thank all our play-testers!
Marketing wise besides the open play-test, we did push out 5 art previews via social media and on discussion on the Paizo.com compatibility forums, I also sent out an email via DrivethurRpg/RpgNow the day of release which is just over 19,000 people who subscribe to our mailing list (we have a pretty high number due to our free E-zine Pathways, and thanks to Drivethru for that tool). We have an ad for it in Pathways but that won't come out till tomorrow. I also have a Front page ad on d20pfsrd.com but that comes out of Rite Publishing total ad budget, that ad was not updated to late on the 2nd day (my delay not theirs). With help (thanks John) we got the core race and the draconic exemplar class up on the d20pfsrd.com site, and linked it to the product. I also released advanced copies of this the week before, and there was one advanced review from Mark Knights (thanks Mark!).
I think the product was helped because it hit a nostalgia button for the 2nd edition Council of Wyrms boxed set and dealt with a major problem of that box set, you could not have the dragons alongside other adventurers. It was an all dragon or nothing campaign, while In the Company of Dragons is all about balancing dragons alongside the standard Pathfinder adventurers. GMs love dragons, there is a reason the original is called Dungeons & Dragons, and players love them just as much and being one is awesome.
This is author Wendall Roy's 4th project with us. And he started working for us by joining an open call to work on a different series, he has also worked on 4 other published projects for other publishers that I know of. Wendall got this gig because of the strength of his previous work In The Company of Fey which also sold very well (though not this well).
This is Ernanda Souzda's second piece for us (first published), and you should be on look out for the September issue of Pathways. She reminds me of a very early and raw Jason Rainville. I want to thank artist Dennis Darmody for some help with art direction on the cover.
Enough of me yammering.
Release date August 1st. Price $5.99
DrivethruRpg/RpgNow ---------96, ----Gross Sales $575.04
Paizo ------------------------------ 19, ----Gross sales $113.81
d20pfsrd.com---------------------- 7, -----Gross sales $41.93
Current Total Sales ------------122,-----Gross Sales $730.78
This is not even a full 4 days of sales. I want to see what it does after 7 days. I want to see what it does in 30 (and I will share all of this with you). I have no idea how high this will go since we already surpassed the first 30 days of the other products in this series in the 1st day.
Its going to be a fun ride (as a dragon!).